May 12, 2022
In General Discussions
Companies only access their audience or part of it, because it would be very complicated and expensive to cover the entire market. For this, there are Business Email List secondary data, which we will learn more about below. What is secondary data? Secondary data is data that has already been searched by other organizations, for other purposes than the current research. That is, they already exist in an accessible way, they just need to be found by Business Email List the researcher. In marketing, this data generally reveals general population characteristics and behaviors, not specifically brand audiences, as it was not collected for the purposes of the ongoing research. But, in this way, it is possible to identify the main market trends that can be Business Email List reflected in the brand's audiences. When you're looking for newspaper articles, academic paper results, professional association studies, and research institute surveys, for Business Email List example, you're looking for secondary data. This type of research is also called Business Email List desk research or documentary research. Advantages and disadvantages of secondary data The main advantages of Business Email List secondary data are the agility and scope of the investigation. The data Business Email List has already been collected and processed, now, it is up to the researcher to analyze it according to his research problem. This process is usually more agile, in addition to generating less costs for marketing than research with primary data. But it is important to Business Email List know that many research reports are sold (and the acquisition can be quite expensive...). Plus, secondary data makes it possible to reach people and places you probably couldn't reach. In this sense, you can Business Email List consult research carried out by large institutes and organizations. If you did an investigation of this magnitude, it would cost you a lot of money... In this way, secondary Business Email List data allows research and analysis to be carried out with a greater variety of sources and samples.